For further detail on Aspira’s privacy practices, please see the Aspira Privacy Statement.
Cookies and Tracking Technologies
Visiting our Website: In general, you can visit our Website without telling us who you are or submitting any personal information. However, we collect the IP (Internet protocol) addresses of all visitors to our Website and other related information such as page requests, browser type, operating system and average time spent on our Website. We use this information to help us understand our Website activity and to monitor and improve our website.
Cookies: Our Website uses a technology called "cookies". A cookie is a tiny element of data that our Website can send to your browser, which may then be stored on your hard drive so we can recognize you when you return. The Website may use both “session” cookies and “persistent” cookies. A session cookie is used to identify a particular visit to our Website and expires after a short time, or when you close your web browser. A persistent cookie will remain on your devices for a set period of time specified in the cookie in order to remember your information and settings over a longer period of time.
You may set your web browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies from our Website, you may not be able to take advantage of all of the features of our Website.
Tracer Tags & Web Beacons: Our website may also use a technology called "tracer tags" or “Web Beacons”. This technology allows us to understand which pages you visit on our Website. These tracer tags are used to help us optimize and tailor our Website for you and other future visitors to our Website.
Analytics: We may use a third party such as Google Analytics to help us gather and analyze information about the areas visited on the Website (such as the pages most read, time spent, search terms and other engagement data) in order to evaluate and improve the user experience and the convenience of Website. For more information or to opt-out, see “How Google uses data when you use our partners’ sites or apps” and “Google Analytics and Privacy”.
Interest-Based Advertising/Advertising Cookies
Aspira uses third parties such as ad networks and other advertising companies that use their own tracking technologies (including cookies and pixel tags) to serve advertisements on our Website and other websites (including social media sites). This is a common marketing practice referred to as interest-based or online behavioural advertising. These companies may collect information about your activity on our Website and third-party websites (such as web pages you visit and your interaction with our advertising and other communications) and use this information to make predictions about your preferences and deliver ads that are more relevant to you on third party websites. This information may also be used to track and evaluate the effectiveness of our online advertising campaigns.
For more information about interest-based advertising on your desktop or mobile browser and to understand your options, including how you can opt-out of receiving interest-based ads from third-party advertising companies participating in the Digital Advertising Alliance of Canada (DAAC) Self-Regulatory Program for Online Interest-Based Advertising, please visit the DAAC website at http://youradchoices.ca/choices.
Please note that even if you opt-out of interest-based advertising by a third party, these tracking technologies may still collect data for other purposes including analytics and you will still see ads from us, but the ads will not be targeted based on behavioural information about you and may, therefore, be less relevant to you and your interests.
How to Control or Delete Cookies
If you wish to restrict or block the cookies which are set by this Website you can do this through your browser settings. The ‘Help’ function within your browser should tell you how. Alternatively, you may wish to visit http://www.allaboutcookies.org/which contains comprehensive information on how to do this on a wide variety of browsers.
To opt-out of interest-based advertising, see “Interest-Based Advertising / Advertising Cookies”.
Please be aware that restricting cookies may mean that you will not be able to take full advantage of all the features or services available on this Website.
How to Contact us
If you wish to contact us with any queries or concerns, please contact our Privacy Officer at:
Aspira Retirement Living
302 Town Centre Blvd, Suite 300
Markham, ON L3R 0E8